|  Creative Marketing Associate
10/2020-Present  |  McLean, VA
Grew the digital ad inventory of iTalkBB TV using Google Ad Manager to 1 Million impressions per week through A/B testing, rapid ad creative development, and data-driven strategies. 
Drove the development and strategy of the evolving visual brand of iTalkBB TV with design creatives in sync with the growth marketing objectives across 2C and 2B. 
Designed a wide range of engaging and value-adding visual content for the social media channels. 
Produced eye-catching TV show and movie banners to improve the user experience and increase user engagement. 

|  Graphic Designer & Brand Marketing
08/2015-09/2020  |  Chicago, IL
Conducted marketing research and analysis for Chowbus. Formulated branding strategies for the Chicago food delivery market. 
Designed branding identity for WhimWham Theatre. Helped the organization find its brand personality and voice. Fully managed the organization’s website with WordPress. 
Art directed Nusantara Music Festival. Implemented branding and email marketing for the festival. 

DePaul University Department of Modern Languages  |  Social Media Manager & Assistant
07/2019-12/2019  |  Chicago, IL
Devised and implemented Winter Special Content Series promoting the cultural diversity of the Department of Modern Languages on Facebook. Grew the follower base by 30%. 
Designed posters and banner ads for lectures and events weekly. Increased student engagement with faculty members and awareness of department initiatives. 

Some Odd Pilot Design Agency  |  Graphic Design Intern
09/2017-10/2017  |  Chicago, IL
Conducted competitor design research for Patagonia Action Works website redesign. Produced 2 drafts of the landing page, map page, and find more page. 
Designed a 40-page internal marketing segmentation strategy presentation for Herman Miller. 

Roots & Culture Contemporary Art Center  |  Gallery Assistant Manager
05/2016-07/2016  |  Chicago, IL
Maintained thorough understanding of ongoing exhibitions and articulated relevant artistic concepts to visitors. Managed gallery artwork sales, inventory, and shipping weekly. 
Managed biweekly newsletters to reach followers and potential buyers. 

Lenovo Group Ltd.  |  Graphic & UI Designer
06/2014-09/2014  |  Beijing, China
Optimized UI of 4 login pages for android app—Super Player V2.4.2. 
Designed 20+ marketing graphics for the app, including home page banners, posters, corporate billboards and internal brochures. 

BOXHEAD Studio  |  Co-founder & Graphic Designer
03/2014-04/2015  |  Beijing, China
Produced 20-minute stop-motion animation for Beijing Usure Language Academy.
Finished BOXHEAD SPRAY, a pedestrian tunnel mural, for Beijing Subway Public Art Project.

Caixin Media  |  Graphic Design Intern
11/2013-02/2014  |  Beijing, China
Designed Tencent internal corporate magazine Tencent Cloud January edition.

DePaul University  |  M.S. in Marketing
09/2019-03/2020  |  Chicago, IL
Studied marketing research, planning, and digital marketing.

School of Art Institute of Chicago  |  M.F.A in Visual Communication Design
09/2015-05/2017  |  Chicago, IL
Studied visual content creation and design for digital distribution.

Tsinghua University  |  B.A in Visual Communication Design
09/2011-06/2015  |  Beijing, China
Studied graphic design for hybrid print and digital media.

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