11/2019
Connect with the Drivers—Lyft Advertising Strategy
Advertising powered by consumer behavior insights.
05/2019
Authentic Argentina Brand Positioning—Paez
How to position a brand?
05/2019
Brand Repositioning & Launching—United Airlines
New brand launch with Perceptual Mapping and Conjoint Analysis.
11/2019
Dual Business Model—Huawei & Honor
How does a dual-brand business model work?